Concept to Reality: A Practical Guide to Self-Producing Theatre Workshop Series
What:
Join the Sarah Siddons Artistic Council for a series of three workshops focusing on the creation, realization, and marketing of live performance projects. Participants may register for all three workshops or select individual workshops that are of particular interest.
Workshop 3: Building a Marketing Plan
Date: Monday, March 10, 7pm–8:30pm
Location: Columbia College Chicago Student Center
754 S. Wabash Ave, Chicago, IL 60605
Workshop Leader: Kayla Boye (Solo Performer and Siddons Artistic Council Member)
Kayla Boye will lead a workshop focused on marketing strategy for your creative project and materials that can be used within that strategy including pitch decks, press releases, imagery, and other promotional content.
Participants will explore:
Who is your target audience?
What are possible ways to reach that audience?
What kind of timeline do you have to build interest in your project?
In what ways do you want to connect with industry professionals, and how will you reach them to build awareness of your project?
How can you start to build your social media presence so that you have a larger audience to reach out to when your marketing plan goes live?
Cost:
$15 per workshop or $35 for all three
or pay-what-you-can by donating here. (Be sure to put “Theatre Workshop in the notes”)